Fail merge
If you're gonna use a mail merge template to drum up business from people who haven't signed up to your Mailchimp shitlist, at least ensure that the merge merges. (pipe)
Dear [merge First Name], Following the exciting launch of the PubMed® database last week, I wondered if you had a chance to claim your free trial yet? PubMed is the premier database covering the world of biomedical, health, and life sciences literature, including citations and abstracts of over 33 million articles published in nearly 4,000 biomedical and scientific journals contained in MEDLINE, PubMed Central (PMC) and Bookshelf. We are still able to offer you an exclusive chance to try out the platform with a special FREE 30-day trial. You can claim it here. Warm regards, Matt Timberlake Founder & General Manager
Dear Matt No. Go away. [merge First Name]