What's that smell?

Delusions of relevance

Madonna, at the tender age of 64, appears to have come out. Again. In a TikTok video, she alludes to the possibility that she bats for the other side. As if anyone cared anymore.

In it, the legendary singer holds a pair of what appear to be pink panties with writing on the video which states, “If I miss, I’m Gay.” Madonna then tosses the underwear towards a waste basket, misses and then gestures “Oh well.”

Lisa Respers France, CNN

Madonna holding a pair of pink granny-knickersUnfortunately, more commentators were taken by her physical similarity to Marilyn Manson than the allusion to her sexual orientation. Madonna's sexuality has long been a matter of complete indifference to the world at large; not unlike her career, really.

As she fades out of the public conciousness, she has to deploy social media shock tactics to court mainstream attention. Risqué photos; a cavalcade of lovers her daughter's age; declarations of LGBTQIABC+FLAPFLAPFLAP membership. What next? Other than twinks obsessed with onboarding queer icons to their community, and her remaining hardcore fans—both of whom may now amount to one and the same—who gives a damn?

The thing that most struck me about this particular charade though, was the granny-knickers in question. They're clearly made with comfort in mind. And there's nothing wrong in that! But she could at least have made some pretence, if only for old times' sake.


bar graph showing Madonna's worldwide sales (million sof units): Madonna (1983), 10; Like a Virgin (1984), 21; True Blue (1986), 25; Like a Prayer (1989), 15; Erotica (1992), 6; Bedtime Stories (1994), 8; Ray of Light (1998), 16; Music (2000), 11; American Life (2003), 5; Confessions on a Dance Floor (2005), 10; Hard Candy (2008), 4; MDNA (2012), 2; Rebel Heart (2015), 1; Madame X (2019), 0.5
Sales based on physical media and, from 1998 onwards, digital downloads. Whether or not streaming sales are included from 2012 onwards, they didn't appear to stengthen chart longevity. Data source: Wackypeedeeya.

At the height of her popularity, Madonna's studio albums achieved worldwide sales in excess of fifteen million copies. But now that's a distant memory. Interest has plummeted over the last two decades, and while her more recent albums have charted high, they've quickly disappeared without trace.

In terms of streaming, her earlier catalogue predominates on Spotify, with nothing original from the the last decade other than a recent collaboration with Beyoncé.

Oh well, indeed.