Will this madness never end?

Going with plan B

Natalie Quail is the chief executive of SmileTime, a company that sells dental cosmetic products. When she established the company in 2019, she included a backup plan to bring in alternative suppliers should her primary supply be disrupted. She envisioned the possibility of war, or weather, impacting the long supply chain from her primary suppliers in China.

What she didn't envision was a pandemic. But that is what threatened her business, and her backup plan was there in case it was needed.

Fortunately, she'd paid no heed to Elizabeth Holmes's advice. This, Betty, is just one example of why it pays to have a plan B.