Lies, damned lies, and marketing
Travelling from London Paddington to Heathrow Airport, I thought I'd avail myself of the complimentary Wi-Fi service. I'd already done so at Paddington station, where connection to the internet is simply a case of selecting Wi-Fi service provider and accepting the T&C.
But, in order to log onto the Heathrow Express' service, you also have to supply contact information. According to the blurb: We need this to get you up and running with Wi-Fi.
This is clearly bollocks, since none of the information is needed to allow access to the internet. It might be collected for marketing purposes; security; resale; or simply to comply with their T&C, but none of it's needed to establish a Wi-Fi connection. And if it's required to comply with the company's T&C, then it should be made transparent, not veiled by a lie.
I think they think we're all morons. (mad)