It's all gone to shit

And speaking of vacuous

I received a sampler of a masculine fragrance called Fusion D'Issey by Issey Miyake. According to the packaging, it's The Scent Of Nature In Fusion. Enlightened? No? Then try this:

The explosive freshness of a lively lemon meets the intensity of volcanic woods. A vibrant aromatic breeze encounters the verticality of a solar amber accord.

Issey Miyake

No, I don't know what it means either. Apparently, this pretentious bollocks is perfume-speak.

I really don't understand the point of using a language that confuses the customer, but perhaps that's the point. An inverted snobbery, along the lines of if you have to ask how much it costs, then you can't afford it.

So, in an effort to be more helpful, at least to anyone who grew up in Britain in the '70s, it reminds me of Avon's Blue Blazer. 'Nuff said! (SMH)


Every day is a learning day. I didn't realise that verticality was a real word. I looked it up and it is; so at least I learned something. Not a particularly useful something, admittedly, but I guess they can't all be gems.


H24 is a fragrance beyond the lines from Hermes, Paris. They don't say what lines it's beyond, I guess we're just expected to know.

The generous vegetal power of an enveloping clary sage, a dense high-tech moss and a warm and vibrant sclarene.

Hermes

Who comes up with this shit?

I don't know about you, but I had no idea what a sclarene is, although it can't be too unpleasant if it's warm and vibrant. The Wackypeedeeyah! entry is terse, to say the least: Sclarene is a diterpene present in the foliage of Podocarpus hallii. Good to know, albeit not particularly helpful. Fragrantica is a little more forthcoming:

Odor profile: Sclarene brings a strong dry woody note with camphor and warm metallic undertones. It can be used in small quantity with musky and ambery notes such as Ambrofix to bring warm and metallic facets. Sclarene is also often considered as a musk booster as it shows interesting musky facets with good substantivity and fixative properties without being musky. Sclarene is commonly used at low dosages below 1% but can be overdosed to bring very unique signature to the fragrance.

Fragrantica

It's beyond me what this is supposed to mean to the average Joe on the street reading Hermes' perfume-speak though.

The best approach is to try the stuff, rather than try to understand the poncy marketing bollocks. And two of the ladies in my life approve of it, as do I. Although whether that's due to the warm and vibrant sclarene, the high-tech moss, or the clary sage is anyone's guess. (shrug)