It's all gone to shit

Send in the lesbians

Sonova button Zurich Pride Festival 2025

With news that corporate America is dialling back the performative courting of the alphabet soup minority this year, either in response to Donald Trump's war on DEI or the general public's apathy, if not flat-out antipathy, I thought I'd see how many corporations are pandering at this year's upcoming Zürich pride festival. Answer: not many.

One of the lower-tier supporters though is Sonova. I don't think I've ever heard of them, and I have no idea what it is they do. But I couldn't help but think they should sponsor the lesbians: to be known as the Sonova Bitches. BA‑DUM‑TSS

Hello? Is anybody there?