The struggle
Cynthia Erivo accepted a GLAAD award for some flap‑flap‑flap or other and, being the narcissistic luvvie she is, couldn't resist the opportunity for a little pronoun pontification:
Teaching people on a daily basis how to address you, and dealing with the frustration of reteaching people a word that has been in the human vocabulary since the dawn of time: they, them. Words used to describe, pedantically, two or more people; poetically, a person who is simply…more.
Cynthia Erivo, on her struggle
This is what happens when celebrities, even trivial ones, use their own words in public rather than the ones written for them: they lay bare their mental retardation.
As pronouns, they
and them
don't simply apply to the third person plural, they may also refer to the unknown person of unspecified gender: Who left this mess here? Do they expect me to clear up after them?
The mess-maker may be one or more, male or female, it doesn't matter.
The they/thems might seek to seize control of and bastardise our language, but they don't own it any more than the other queers do.
GLAAD
they, them, pausing to signal applause, the camera pans to the audience to show her partner front and centre. And she looks bored off her tits, like she's heard all this vacuous shit talk too many times before.