Follow the money
Billionaire MacKenzie Scott, the ex-wife of Amazon's founder, Jeff Bezos, received 4% of Amazon stock as part of their divorce settlement. She has since given away $4bn of her $53bn fortune, and intends to give away the majority of the rest. Easy come, easy go.
For his part, Bezos himself was the world's richest man before his divorce from Scott. Sadly, he now has to be content with vying for that title with Elon Musk.
Recently, I found that Amazon UK had increased shipping charges for items that I commonly purchase, from about £5 to closer to £15. Jus' sayin'.
No, I didn't complete the purchase.