Downside up
I ordered a couple of heavy items from an online retailer. Each was shipped separately in its manufacturer's carton, with an address label affixed.
The cartons were printed with a THIS WAY UP arrow, to ensure correct handling during shipping.
In both cases, the address label was applied to the underside of the carton. Thus ensuring incorrect handling during shipping.
I mean, is common sense really that difficult? (rolleyes)