Beyond meatless
Beyond Meat, the company that—for unfathomable reasons—makes expensive plant-based products resembling meat, and whose CEO advocated higher taxation on real meat to make his company's products more competitive, is having difficulty in meeting its growth projections. Or in meating its growth projections hohoho! [tumbleweed]
Its bullish prediction of 20% growth for this year have given way to a more pessimistic 9–14% fall in sales compared to last year. Oh well, ne'ermind.
Beyond Meat, which started selling its plant-based food in 2012, has blamed cost-of-living pressures for pushing shoppers to less expensive options, including traditional meat.
Natalie Sherman, business reporter, BBC News
If Beyond Meat's customers could so easily fall from vegan grace, they clearly weren't committed to the cause in the first place. Like Douglas Ramsey, the company's ex-COO who was so desperate for meat that he turned to cannibalism, and who's now left the company as part of its rightsizing
programme.