And it's come to this

Pride comes before a fall

Like Black Friday and trick-or-treat, Pride month—a whole freakin' month—is a cultural import from across the pond. But it hasn't gone unnoticed that corporate fawning over the rainbow mafia only extends to tolerant countries. Because support for oppressive minorities, or minorities with zealously oppressive allies,* only applies to those countries in which they're not themselves oppressed. Saudi Arabians, for example, don't have to accept this pandering bullshit. Natch.

It's not unlike Disney editing out sensitive LGBTQIABC+FLAPFLAPFLAP scenes for China and Muslim countries.

But USAsians are waking up to this two-facedness, and rebelling against alphabet politics being shoved at them by companies with an eye on ESG handouts. In the wake of consumer pushback against corporate pandering, causing the stock market value of Anheuser-Busch InBev and Target to plunge, other companies and organisations stateside are dialling-back their queer-courting. Xbox; major league baseball; Coca-Cola; and others have decided that discretion is the better part of value.

As I've noted before, stunning and brave will only get you so far. Money, on the other hand, is always money.


* Otherwise, men competing against biological women wouldn't be a thing. Neither would indoctrinationage-inappropriate education of younger schoolchildren by certain factions of the rainbow mafia.

A number of the US LGB(T) community, including Gays Against Groomers, have rejected Pride for what they see as abhorrent conditioning of children, coupled with largely performative corporate and organisational virtue signallingcelebrations. I feel sorry for those genuine members of a community which has been usurped by radical factions and their allies. They only asked for acceptance and tolerance, not for this.

InstantlyForgettableNameCorp has pridified its logo. But only on LinkedIn; the corporate website remains unchanged. Nice and low-energy, meeting with zero traction; as to be expected. (slowhandclap)