Meat (substitute) head
Ethan Brown, founder of Beyond Meat, is in favour of a tax on meat consumption. No shit, is he really? Who'd've thunk it?
Taxing meat consumption could help emerging markets to invest on plant-based protein instead, he stressed.
Jonathan Josephs, business reporter, BBC News
And making the cost of his company's products more attractive, by artificially increasing that of cheaper alternatives, has nothing to do with it. Oh no. (rolleyes)
Perhaps pretending to be what they're not is why Beyond Meat's products are so relatively expensive compared to the real deal; they have to be processed more than necessary to fake the appearance of meat. This isn't a practice that should be rewarded through taxation of the competition.
Personally, I can live without meat, and do so most of the time. But, I really don't see the point of plant-based products looking like, and having the texture of, meat. Because they fail. If I want the look and feel of meat, then that's what meat's for. Plus you get the added benefit of it tasting like actual factual meat.
As a matter of principle, I wouldn't buy products from a company that tries to force the market by advocating partisan taxation in their favour. There are plenty of ways of eschewing meat without putting money into Beyond Meat's coffers. And cheaper to boot!
Beyond Meat
Beyond Meat's burgers use beetroot juice to give them a similar appearance to real meat. But why? If it doesn't taste like meat, why give it fake
blood(actually myoglobin)?