Vegans are cheap, except the ones who aren't
Beyond Meat describes itself as a leader in plant-based meat
, which is misleading and oxymoronic, because its products aren't meat and meat doesn't come from plants.* The company's trying to make plants look like meat from an animal, without actually being meat from an animal. It's not unlike Dylan Mulvaney claiming to be a woman, simply by making himself up to look like one (kinda); the difference being that, while both are processed with additives to create an unnatural and pale imitation of the real deal, fake meat at least has some substance to it.
Anyhow, sales of its overly-processed plant-based meat substitute products have plummeted by almost a third, in face of the rising cost of living. It appears that making plants look like meat, so that vegans can accept them (huh?), doesn't come cheap. I guess economic reality's now forcing them to come to terms with plants not looking like animal-derived muscle, and they're getting over it and moving on. Bless 'em.
In October, the company said it would cut around 200 jobs to save an estimated $39m in costs over 12 months.
Annabelle Liang, business reporter, BBC News
That's an average salary of $195k. I'm in the wrong business. Or the right one; at least I still have a job, such as it is. (shrug)
* Yes, I realise meat
can be used to describe the fleshy, edible parts of fruits and nuts. But that meat doesn't look like muscle meat of animal origin. And it's not meat. (oldman)