Beebbait
I've long noticed headlines on the BBC's home page being couched as questions, rather than statements. They try to engender interest in fluff pieces that cover evidently uninteresting subjects, or ones that (can) reach no definitive conclusion.
For example, the death of AQ Khan was heralded with The most dangerous man in the world?
, while The books that really change the world?
led an article on Wole Soyinka's first novel in fifty years. Who?
, you might ask. Well, yes, my point exactly.
It's almost as if the world's most trusted international news broadcaster
™ is resorting to clickybaity tactics. For shame!